5 posts tagged “marketing”

Fresh Air Fund not only needs host families, donations, and children every year, FAF also needs camp counselors to staff the summer camps every year. The Fresh Air Fund and Abraham Harrison LLC reached out and over 120 bloggers and Twitterers responded to the call.  We thank you all very much and we appreciate all of your hard work on Fresh Air Fund's behalf!  Much obliged!

1. Fresh Air Fund Looking for Help via Three Rivers Episcopal
2. Hiring Camp Counselors for This Summer! via The Abraham & Harrison Blogger blog
3. Fresh Air Fund via All Said and Done
4. Fresh Air Fund via Reflective Ponderings
5. banner via Spectrum, Apex College
6. Now Hiring: Fresh Air Fund Summer Camp Staff via Assertagirl
7. Old-School Fun via Half the Sins of Mankind
8. Fresh Air Fund Looking for Summer '09 Counselors via Best View in Brooklyn
9. Wednesday, February 11, 2009 via Ghana for a While
10. Fresh Air Fund, Non Profit, Now Accepting Applications from Gen Y for Summer Jobs via The Orrell Group
11. Fresh Air Fund Needs Counselors for Summer 2009! via Chris Abraham
12. The Fresh Air Fund via Brilliance or Madness
13. Hiring Camp Counselors for This Summer! via Chris Abraham Social Media PR & Blogging Expert
14. Hiring For Camp Counselor Jobs via Chris Abraham’s Weblog
15. The Fresh Air Fund! via Around the World in beautiful Shoes
16. the fresh air fund JOBS via Around the World in beautiful Shoes
17. Information via Because I'm Cool Like That...
18. Fresh Air Fund Now Accepting Applications for Counselors via Danny Fisher
19. Fresh Air Fund via Chen Chow
20. Hiring Camp Counselors for This Summer! via April 24th Blogging Basics
21. Hiring Camp Counselors for This Summer via My Blog
22. Hiring Camp Counselors for This Summer! via Chris Abraham
23. Hiring Camp Counselors for This Summer via Chris Abraham Ceci N'est Pas Un Blog
24. Help inner-city kids enjoy a summer vacation via Christifideles
25. Fresh Air Fund and saying no to buracracy via My Time in Cape Verde with Peace Corps
26. Hiring Camp Counselors for This Summer! via Official Colexica Blog
27. The Fresh Air Fund Needs Counselors for the Summer of '09 via Make it Happen
28. Senator John Cornyn;Texas' Embarrasment! via Dicky's Doodles &Scribbles
29. Michael Steele; The Putney Swope Of The GOP via Dicky's Doodles &Scribbles
30. From the Mailbag: Fresh Air Fund Needs Counselors for Summer 2009! via Epluribus Media
31. Rethinking Fresh Air via Rethinking Life
32. The Fresh Air Fund: Needs Counselors for the Summer of '09! via Faithful Progressive
33. Your Money: The Fresh Air Fund via Cute, Cuddly, and Cannibalistic
34. Hiring Camp Counselors for This Summer! via Fresh Air Fund
35. Hiring Camp Counselors for the Summer via Fresh Air Fund Blog
36. Do Something Good: The Fresh Air Fund via Gingerbread Latte: The E! True Hollywood Story
37. 2009: THE FRESH AIR FUND: VOLUNTEERS NEEDED via Tom Glover's Hamilton Scrapbook
38. 2/4/09 PRESS RELEASE: Fresh Air Fund via Greenwich Roundup: This Just In ......
39. From Ashton Kutcher to Soup: Super Bowl Giving via Have Fun Do Good
40. Fresh Air Fund via The Common Room
41. Fresh Air via The Hosanna Road
42. Link via Whole
43. Fresh Air Fund via Rickety Contrivances of Doing Good
44. Wednesday, February 11, 2009 via In the Direction of my Daydreams
45. The Fresh Air Fund via About.com Internships
46. A Peal via Jakartass
47. Wednesday, February 4, 2009 via Happy at HFC
48. The Fresh Air Fund Needs Counselors via Jewels of My Heart
49. The Fresh Air Fund via Following My Heart
50. THE FRESH AIR FUND 2009 via Whykay's Happenings
51. Fresh Air Fund via Keokuk Radio News Blog
52. Kill Jill Turns One! :D via Kill Jill Goes to College
53. Volunteering= Good for the Soul via La Petite Fashionista
54. The Fresh Air Fund Wants You! via I Say Hella
55. Hiring Camp Counselors for This Summer! via Memes.org
56. Looking For A Summer Job? Give Back! via Micah Jesse Blog
57. via Mind Warriors
58. Fresh Air Fund Needs Counselors for Summer 2009! via Blah Blah Babycakes
59. Fresh Air Fund via Money Amulet
60. Philanthropy: The Fresh Air Fund via Movable Hype
61. The Fresh Air Fund via Beyond the Clouds
62. Fresh Air via Neringa's Corner
63. The Hot Club of San Francisco takes audience to a simpler time via Ocolly.com
64. Make a difference this summer: leave home via Our pdx Network
65. Monday Afternoon Dept of Failures & Such via Page One
66. Long overdue... via Fijate que...Life of an El Salvador RPCV
67. My Favorite Links via Peace Corps Diary: Botswana 2008
68. Link via Pine Ridge Reflections
69. Fresh Air Fund Needs Counselors: Summer'09 via Pro Equestrian World Edition
70. Fresh Air Fund Needs Counselors: Summer'09 via REVISTA PROEQUESTRIAN ROMANIA
71. Get a Job! The Fresh Air Fund via Punk Rock
72. Fresh Air Fund Looking for Counselors via Ned Resnikoff
73. Hot fun in the city… via RoadTurn: Reflections on Life
74. Hiring Camp Counselors for This Summer! via The Russell Pike Blog
75. Banner via Salamu Kenya!
76. FRESH AIR FUND COUNSELORS via Samotalis
77. Make a Difference - Support the Fresh Air Fund! via In The South, We're Not Crazy...We're Eccentric!
78. The Fresh Air Fund via Shamazing
79. Hiring Camp Counselors for This Summer! via SMNR Social Media News Room
80. Wanted: Counselors who enjoy Fresh Air via Star City Harbinger
81. FYI - summer camp counselors needed via Steph in Burkina Faso
82. Volunteer as a Fresh Air Fund Counselor via System 13
83. Banner via Tangocherie
84. Link via Livin' la Vida Loca: Peace Corps DR!
85. Sure, I'll Support Your Camp, As Long As It Isn't Jesus Camp via The Political Blog For Cynical Millennials
86. "Fresh Air" for Children via The Buddha Diaries
87. LINK via Third Mom
88. Fresh Air Fund is looking for a few good counselors via Left of Centre
89. Tweet via Blog Business World
90. Who says there are no jobs? Get a summer one! With Fresh Air Fund. http://tinyurl.com/6qkwwp via Young Manhattanite
91. Tweet via Lindsey Pollak
92. Tweet via Thoughts from Meggie Poo
93. Tweet via Deb's Search and Rescue Stories
94. Fresh Air Fund Job Opportunities via Volunteer Boston: Get On Your Feet
95. Fresh Air Fund via Winny & B
96. Fresh Air Fund Camp Counselor Opportunities via Boarding School Blog
97. The Fresh Air Fund via Novel Inspiration
98. Camp Out & Change Lives! via Bare Essentials
99. The Fresh Air Fund needs Summer Counselors via Blogging for Business
100. banner via Bloody Brilliant
101. Counselors for 09 Summer Camps Required via Cop Recruiter
102. Change a Young Life this Summer via Everyday Giving Blog
103. The Fresh Air up There via Laura in Botswana
104. HIRING CAMP COUNSELORS FOR THE SUMMER! via Peter Geisheker's Small Business Marketing Blog
105. For the kids... via Golfgal
106. Banner via Gotham Unleashed
107. Fresh Air Fund Is Hiring Counselors via Granby 01033
108. banner via Jewish Donor Blog
109. Doesn’t Everyone Deserve a Breath of Fresh Air? via Mamanista
110. The Fresh Air Fund is Looking for Camp Counselors via Math Me Thinks
111. So…what are YOU doing this summer? Here’s an idea…that pays! via The Online Degree Dorm Room
112. Fresh Air Fund Needs Camp Counselors via Outskirts:Life and Times in Charlottesville
113. General Discussion Message Board via Ram Nation
114. THE FRESH AIR FUND IS SEEKING COUNSELORS FOR THE SUMMER OF '09 via Republica Update
115. Summer jobs with Fresh Air Fund (now accepting applications) via Secrets of The Job Hunt
116. Fresh Air Fund Counsellors via Servant of Chaos
117. A Breath of Fresh Air via TMT
118. Fresh Air Fund Needs Camp Counselors via The Diva Network
119. The World Needs Camp Counselors via Thoughts from Meggie Poo
120. SUMMER OPPORTUNITY: FRESH AIR FUND via Writing on the Mall
121. Hiring Camp Counselors for This Summer! via The Xyience Diet Resource
122. Fresh Air Fund via Yoga and Judaism Center
123. Fresh Air Fund Needs Counselors for Summer 2009! via Young Manhattanite

Please check out my first article as a writer for AdAge, In ‘Poor But Sexy’ Berlin, Brands Need to Understand Casual.

In ‘Poor But Sexy’ Berlin, Brands Need to Understand Casual: To market successfully, you need to understand college kids

This is my first post for the Global Idea Network and I am happy to be here. I aim to post once-a-week about my experience in Berlin and around Europe as an expat. Today, I want to talk a little bit about Berlin, the city its Mayor, Klaus Wowereit, called “poor but sexy.”

Berlin is sexy, poor, and the most casual city I can imagine. Everyone wears jeans, t-shirts, hoodies, and some sort of field jacket. At first I mistook this casualness as slovenliness or poverty. No. Berlin’s casualness is very intentional. In spite of limited cash, Berliners are slaves to fashion and remain current. The moment jeans went skinny, Berlin went skinny. When the world became obsessed with Chuck Taylors, Berliners sported them. Current, as long as the fashion palette keeps to caps, jeans, t-shirts, jackets, and sneakers. When my friend Mark wore the wrong sort of casual his friends staged an intervention: the jeans were all wrong, the jacket was uncool, and the shoes had to go.

It occurred to me that successful marketing in Berlin requires marketing to college kids, who are the epitome of poor but sexy, across the board and for everything. How would you sell a car, a cell phone, a pair of panties, a watch, some gum, a bank account, or a credit card to a teenager and you’ll probably get it right here in Berlin.

When it comes to purchases, Berliners judge each others’ fashion sense like they do at college, where how you were dressed had more to do with style and selection — how you wore it — and less to do with the total cost of purchase and where you bought it. Competition in the marketplace comes from flea markets, hand-me-downs, swap meets, and eBay as easily as it may your competitor. Lots of those skinny jeans and Chuck Taylors were scored used from the 80s. I learned from my friend Libia from Mexico City that Berlin is world famous for its used clothing and consignment stores. There is no stigma associated with getting stuff used and cheap — quite the opposite.

There are other concerns when marketing to Berliners: biking, weather, exposure, and the elements. Like college students, Berliners take public transport and ride bikes every day in all sorts of Central European weather. In fact, I have been told again and again that bicycles are neither recreational nor optional. They’re essential to daily life. Like students going to class in the morning, Berliners need to carry everything they need for the day with them. Necessity demands that Manolos are pretty impractical, as are skirts, heavily-styled hairdos, and exceptionally-delicate makeup rituals.

Berlin casual is not limited to kids in their teens and twenties, however. I am talking about my 39-year-old friend Frank, who pretty much dresses in hooded sweatshirts and jeans all the time (with a fierce family brand loyalty to the G-Star brand, universally popular in Berlin) and, coincidentally, dresses just like his two sons, 8 and 10, as you can see in the photo illustrations. Yes, Frank, who runs a production company called The Lime Machine, approved this post.

I have been invited to be a European correspondent to the AdAge Global Idea Network. I am a resident of Berlin, Germany, and will be mostly reporting my experience in Central and Eastern Europe; however, GIN is a moveable feast — it is global, after all. I hope you enjoy the post. Please consider subscribing to the blog. I plan to post at least once-a-week. Plus, there are a wide assortment of other great bloggers from around the world.

On behalf of the International Medical Corps and Abraham Harrison, thank you so much for all of your support over the last four weeks to get the vote out to help get the International Medical Corps into the top-five of the Members Project and then for securing the $100,000 from American Express, to be used to feed hungry children worldwide. Here's a thank you video blog entry from Paige Strackman, who was the PaigeS who submitted IMC in the first place under the title, Saving the Lives of Malnourished Children.

Here's the official, final, press release you can read, directly from International Medical Corps:

International Medical Corps Wins $100,000 Grant from American Express to Save Malnourished Children

October 14, 2008, Los Angeles, Calif. –International Medical Corps (IMC) has been awarded $100,000 through the American Express Members Project. The grant will be used to treat malnourished children worldwide. IMC is one of five organizations to receive funding in the nationwide campaign where American Express Card members submit and vote for projects that are meant to bring people and organizations together for positive change.

The funding will be used to implement the project, ‘Saving the Lives of Malnourished Children.’ Submitted by American Express cardmember Paige Strackman, the project focuses on treating malnutrition through nutrient-rich, ready-to-eat food, which International Medical Corps provides to more than 35,000 children every month through a network of 215 supplementary and therapeutic feeding sites in some of the world’s most food-insecure environments, including Afghanistan, Ethiopia, Sudan, and Somalia. The project was selected by an elite panel out of 1,190 others and received more than 14,000 votes in the final round of competition.

“I submitted this project because, as a mother, I cannot ignore that five million children under five die every year due to malnutrition,” says Paige. “This funding will save thousands of malnourished children around the world who otherwise may not have been reached. I am so grateful to everyone who supported this project and helped make it a reality.”

While the project was submitted by one individual hoping to make a difference, it gathered public momentum. The project’s message was shared in the media from Los Angeles to New York, on nearly 200 blogs across the Internet, through thousands of emails and on social networking sites, including Facebook, My Space and Twitter.

The grant from American Express comes at an opportune time when rising food costs are driving millions deeper into poverty everyday while trying to afford basic staples. As a result, hunger and malnutrition kill more people each year than HIV, tuberculosis, and malaria combined.

“We are incredibly grateful to Paige for not only submitting the project, but also for fueling it with the passion to make it so successful,” says Rebecca Milner, Vice President of Institutional Advancement. “There are approximately 178 million children around the world who are malnourished and only 3 percent get treatment. This funding makes it possible for International Medical Corps to reach more of those children who desperately need our help.”

In Democratic Republic of Congo alone, International Medical Corps’ supplementary feeding centers admitted 3,500 new children in the past two months. At one center for severely malnourished children, IMC has a 35-bed capacity, but is accommodating 82. Another 30 children await treatment. This trend is symptomatic of the food insecurity affecting East Africa and much of the developing world. The World Food Program estimates that 15.7 million of those in need are in East Africa, and another 8.6 million are in Afghanistan.

With a mission that focuses on training, International Medical Corps works to empower individuals and communities, providing education on how to treat malnutrition, identify warnings signs, and intervene before malnutrition worsens. Health care workers and parents are educated on proper diet and hygiene, and communities are equipped to grow their own food and reduce their vulnerability to rising prices.

*The ‘Saving the Lives of Malnourished Children’ project can be viewed here: http://www.membersproject.com/project/view/OZH1P1
**Videos of children’s dramatic recoveries from malnutrition can be seen on International Medical Corps’ YouTube Channel: http://ca.youtube.com/user/IMCMembersProject

For more information visit our website at www.imcworldwide.org.

Also, thank you to every single blogger and social media maven who was so generous as to help us spread the word out and get as much attention as possible for both the Members Project as well as for International Medical Corps as well. You were all more than generous and all of us at IMC and AHLLC would love to thank you for being so generous and selfless.

• Help Feed Hungry Children via Danny Fisher.
• Help Save Kids via Three Sons and a Princess.
• Seeking $1.5 million to feed malnourished children via http://www.cabraham.com/node/693.
• International Medical Corps Matched With Top 25 American Express Members Project, via The Colombo Times News Blog.
• Altruism - For Whose Sake? via Jakartass.
• Cast a Vote, Help Save a Child via The Blog That Ate Manhattan Goes to Italy .
• Saving the Lives of Malnourished Children via Here There and Everywhere.
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Samotalis.
• International Medical Corps responds to the food crisis with emergency nutrition programs, food relief aid, agricultural assistance, and training via Holly's Fight to Stop Violence.
• Calling All American Express Card Members via All 4 My Gals.
• Russia using cluster bombs and humanitarian efforts for children… via Glass City Jungle.
• I've got this via E-Mail To Publish on this site, For the sake of children via The Triple Gem!.
• In This Election, The Winners are the Children via The Blog That Ate Manhattan.
• International Medical Corps via Christefideles.
• saving malnourished children via Lotusinthemud.
• Help Save the Lives of Malnourished Children With International Medical Corps via Myrtus.
• Saving the Lives of Malnourished Children via Ontario.
• International Medical Corps via Sakshum...cultivating dreams.
• International Medical Corps Matched with Top-25 via Jumping Monkeys.
• Banner on Site via Nerds Eye View.
• Fabulicious Friday #26 via cookienotes.
• Sharing Saturday - AmEx and Int’l Medical Corps via My Life as a Hot Professional.
• Cause Everyone Needs to Eat via Grassroots Activism.
• International Medical Corps via Yoga and Judaism Center.
• Radyo Inteligentaindigena-09-20-2008 via Inteligentaindigena Novajoservo.
• Help IMC save the lives of malnourished children in Africa! via A Romanian in Africa.
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via The Cogitamus Blog.
• Fighting Deadly Malnutrition: This Time, A Morally Imperative Rescue via litbrit .
• Do the right thing via Bloody Brilliant.
• Let None Go Hungry via Pipecleaner Dreams.
• Click to Help Malnourished Children! via A Red Thread Connection.
• Tweet via Bloggapalooza.
• Here's Something Cool via Cool Mom Picks.
• A Different Vote: Saving the Lives of Malnourished Children via Sexy Spanish Club in Buenos Aires.
• Saving Lives for Malnourished Children via Connorcolesmom.
• This won't take a minute. via Miss Cellania.
• People Watching in Lipscani via Writers Bloc.
• A Good Deed via My Boyfriend is a twat.
• Corporate do-gooding: Vote for the best ideas that American Express is sifting through via Religion Blog: Dallas News.
• Please consider voting via Living in shkoder Albania.
• Banner via Andres V.
• Help Save the Lives of Malnourished Children via Progressive U.org.
• International Medical Corp via Jaden's Journal.
• We Get Stuff via Winds of Change.
• International Medical Corps, Saving the Lives of Malnourished Children via Art of the Possible Online.
• Banner via Postcards From Across the Pond.
• Another AmEx Submission... via Fat Doctor.
• Up to 5 million children a year die of malnutrition - with one mouse click, you can help via Shakesville.
• Help International Medical Corp Save Starving Child With Just One Click via William K. Wolfrum.
• International Medical Corps Needs Your Vote via The Rotten Word.
• Give 'em a vote via Army of Mom.
• Int’l Child Relief NGO Needs Our Votes…1.5Million At Stake via The Democratic Daily.
• Members Project by AmEx is amazing. Vote to send their money to help children here. via Craphammer.
• Reaching Out in the Love of Christ via The Day of the Lord.
• Do you Hear the Cry? via Christs Redeeming Passion.
• Compassion that makes a Difference. via Passion that Redeems.
• The Greatest Gift is Love via About the Father's Business.
• Making a Difference via Redeemed by the Passion of Christ.
• Be a Light that Makes a Difference via Life in Christ.
• Saving the Lives of Malnourished Children via What's a Delmer Look Like.
• banner via The Legless Blog.
• Contribution to a Noble Cause via Aa..Ha [Thinking Inside The Blog!].
• Help International Medical Corps Earn $1.5M via Turning Left.
• Help International Medical Corps Earn $1.5M via eNews Park Forest.
• They Need Your Vote … via Freaked Out Fathers.
• posted widget via Albtranslator.
• Please check this out via Braveheart Does the Maghreb.
• Saving the lives of malnourished children via Tongue and Cheek.
• American Express' Members Project International Medical Corps via Sugar and Spice.
• International Medical Corps Matched With Top 25 American Express Members Project Saving the Lives of Malnourished Children via Budget Nomad - US Ex - Pat on the Move.
• Vote for International MedicalCorps to Help Children in Need. via humorgrafe .
• Voting for International Medical Corps via Tall Skinny Kiwi.
• Revealing myself as a LOTR nerd via Journey Mama.
• Thank You for Blogging About International Medical Corps! via Chris Abraham Because the Medium is the Message.
• Dora, the sheep droppings explorer via The French Mountain Dweller.
• Int'l NGO Needs Our Help To Win $1.5 M For Starving Children via Daily Kos.
• Thank You Bloggers for Blogging about International Medical Corps via Memes.org.
• Thank You International Medical Corps Bloggers via Abraham Harrison.
• "Vote for International Medical Corps to Help Children in Need" via Ben Heine.
• Feeding Hungry Children via Kuru Lounge.
• Your click could mean $1.5 million for malnourished children around the world via Pirate Pappa.
• One Click to Save Lives via So a Blonde Walks Into a Review.
• Members Projects via OBVI.
• With One Click You Can Save Thousands Of Malnourished Children via Blogher.
• Help International Medical Corps Feed Hungry Children via Chrisfernando.net.
• Thursday, September 25, 2008 via Island In the Pacific.
• Your click could mean $1.5 million for malnourished children around the world. via Fresh Motivation.
• Click for $1.5 million - A win-win-win situation via Stet.
• Vote to make a difference via Onlinefundraisingblog.
• Something About Saving Lives? via NDAGHA.
• Click to Donate via More Than An Army Wife.
• Saving the Lives of Malnourished Children via The Existential Lip.
• International Medical Corps via Backyard Missionary.
• International Medical Corps Matched with Top 25 American Express Members Project, 'Saving the Lives of Malnourished Children' via Bio-Medicine.
• Time is Running Out!!! via Pre School Mama.
• "The International Medical Corps: Please Consider This Good Cause" via Working With Word.
• Saving the Lives of Malnourished Children via javajive.
• Things I should have avoided whilst pregnant via Whitterer on Autism.
• American Express Members Project: Join me in voting for the project, "Saving the Lives of Malnourished Children." via Make College Pay Off.
• Interested in Saving a Child From Malnutrition? via Reservoir.
• Go Vote for the International Medical Corps via Christian Spirituality w/ Edges.
• Vote for the International Medical Corps! via Understanding The Psychology and Effects of Abandonment Issues.
• International Medical Corps via Stories on Malawi.
• The Least of These via Paravanes: Christian Meditations .
• Vote to help feed hungry kids! via Happy at HFC.
• Please support International Medical Corps and help feed hungry children via The Sreisaat Adventures in cambodia.
• Tela's Finds via Working Moms Against Guilt.
• Save Lives with Your Vote via Servant of Chaos.
• FYI via Left of Centre.
• International Medical Corp via Desert Phoenix.
• sidebar via Pardon Me For Asking.
• One Day Left - the AMEX Members Project via A Mom a Blog and the Life In-Between.
• widget via Psychiatryforpublic.
• sidebar via Tamil Newsfeed.
• Help Save the Lives of Malnourished Children via Progressiveu.
• A Little Charity Is All It Takes. via Anchor Rising.
• When Snark Just Isn’t Enough via World-O-Crap.
• International Medical Corps via Portrait of a Writer.
• The Members Project via Earnest Parenting.
• Vote to Feed Hungry Children via Looney Bin 4 Sure.
• American Express Members Project via Big Blueberry Eyes.
• Vote Now!! Saving the Lives of Malnourished Children via Lost Girl's World.
• International Medical Corp Matched... via Chris Zenzine.
• We get letters via Skippy the Bush Kangaroo.
• Just a Note via Code Yellow Mom.
• International Medical Corps - Saving the Lives of Malnourished Children via Awakening To Enlightenment.
• Save the Lives of Malnourished Children via Contented Woman.
• Beyond THE FUTURE: International Medical Corps via Beyond Understanding .
• Beyond THE FUTURE: International Medical Corps via Publishers Marketplace.
• Banner via Arwin Soelaksono .
• Vote to Help Feed a Hungry Child! via Three P's in a Pod.
• I get mail -- worthy causes via The Reaction.
• I get mail -- worthy causes via Newshoggers.
• I get mail -- worthy causes via The Impolitic .
• Vote to Help Hungry Children via Dad Talk.
• Social Media News Release via Nandigram United.
• IMC project: Saving the lives of malnourished children via Motherscribe.
• Nobody likes to go hungry - especially kiddos. via Jelly Mom.
• HELP FEED CHILDREN via Smart Christian.
• International Medical Corps via Mama Speaks.
• International Medical Corps--Saving the Lives of Malnourished Children via This Mom.
• I don't usually do this, but... via Non-Essential Equipment.
• Before I Forget (Again) via Drye Portents.
• Haiti Update via Gonna Make a Change.
• Vote to save hungry children! via Make it Happen.
• Please vote via All 4 My Gals.
• Att: American Express Card holders via Writers Bloc.
• Hey..Vote Again via ZenZine.
• Vote For These Guys and Save Some Children via Intuittech.
• Widget via The Disenchanted Forest.
• Vote for the International Medical Corps! via understanding the effects of unresolved abandonment issues.
• Help the International Medical Corps Feed Hungry Children via Danny Fisher.
• Help Save the Lives of Malnourished Children via Progressiveu.
• Saving the Lives of malnourished children via The French Mountain Dweller.
• Last chance to Save The Lives of Malnourished Children via Simple Green World.
• International Medical Corps's Good Deeds Triumph!! via Three P's in a Pod.
• Saving the Lives of Malnourished Children - NEWS FACTS via Ontario.
• $1.5 Million For Malnourished Children Around The World Possible - Your Vote In The American Express Members Project Could Help This Happen via Medical News Today.
• International Medical Corp Vote Now! via Holly's Fight for Justice.
• International Medical Corp Vote Now! via Holly's Fight to Stop Violence.
• International Medical Corp via Jakartass.
• widget via Andres V.
• widget via Que es El Testamento Del Paisa?.
• Part II Vote to Help Hungry Children via Dad Talk.
• Continue Saving the Lives of Malnourished Children via What's Delmer Look Like?.
• Sharing Saturday - Bloggers Rule! via My Life as a Hot Professional.
• Banner via Earnest Parenting.
• International Medical Corps needs your help via Sociolingo’s Africa.
• Food Charities via Grasshopper New Media Presents....
• That good deed that some of you did .... via My Boyfriend is a twat.
• Saving the Lives of Malnourished Children via Paravanes: Christian Meditations .
• Giving back to Africa via Africa Safari Blog.
• Can Social Media Make the World A Better Place? via Digital Podcast.
• Vote to Feed Hungry Children via South Africa.
• Members Project Submissions Due 8/19 via The Drew Blog.
• Help International Medical Corps Save the Lives of Malnourished Children via International Medical Corps.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham.
• Help International Medical Corps Save the Lives of Malnourished Children via Marketing Conversation.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham: Because the Medium is the Message.
• Help International Medical Corps Save the Lives of Malnourished Children via Chris Abraham: Internet Analyst and Web Strategist.
• Vote AGAIN!!! for "Saving the Lives of Malnourished Children" via finding joy in Liberia .
• International Medical Corps needs your vote ! 4 days left " via Ben Heine.
• International Medical Corps via Worldfoodvision.com.
• Calling All American Express Cardholders via Everything Finance.
• American Express Members Projects 08 via Ground.
• Its Easy to Make a Difference via Baer This In Mind.
• Hello guys! via Halo Scan.
• Help Feed Hungry Children! via Friends of the World Food Organization.
• International Medical Corps now in American Express Members Project Top 5, Vote Today via Yubanet.
• American Express Members Project Contest: Support the International Medical Corps via The Human Trafficking Project.

A number of companies have realized the advantages to allowing some of their employees to work remotely. Obviously, these companies save money by not having a workspace for these employees.

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No Comments » Posted on June 28th, 2007 by Taylor Donlan

There is a legitimate difference between online marketing and Spam. Some people say the difference is Relevancy. Okay, this is close; but there needs to be another element involved: Value. Mmm - organically grown and very delicious Value.

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12 Comments » Posted on June 25th, 2007 by Aaron

Joe Jaffe is frustrated after reading that, yes, upfront is supposedly on the upswing. That's understandable…although to me, it's not about numbers, its about the attitude that upfront is back. It never left. It's just not as strong. And it isn't bouncing back. But it still exists and it will continue to exist. Read more…

3 Comments » Posted on June 25th, 2007 by Jonathan Trenn

When I hear the word "marketing" I get something of a fright. What is it about marketing that on one level repels people and on another level seems to be such an integral part of our lives. The other day I came across a cartoon published in the San Francisco Chronicle - it was a spoof on a large neon billboard right as you get off the Bay Bridge in Oakland. Read more…

No Comments » Posted on June 22nd, 2007 by Saul Wainwright

A while ago I had a brief exchange with a VP of Marketing of a company that's actually in the marketing arena. I had stated my definition of branding…

"A brand is what creates a collective sense of vision, perception, image, or experiences that a significant amount of current or potential customers relate to a specific product or service. To be successful, the brand must elicit supremely positive benefits to provide a solution, it must differentiate itself from the competition, and it must be consistent and long-term."

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2 Comments » Posted on June 22nd, 2007 by Jonathan Trenn

First of all, let's define what a brand is, shall we? It's not as easy as it sounds. Every time I see a definition, I see an opportunity for others to point out flaws in the definition.

Here's your opportunity to point out flaws in mine.

A brand is what creates a collective sense of vision, perception, image, or experiences that a significant amount of current or potential customers relate to a specific product or service. To be successful, the brand must elicit supremely positive benefits to provide a solution, it must differentiate itself from the competition, and it must be consistent and long-term.

I don't know. Is that OK? Tear it apart if you'd like.

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4 Comments » Posted on June 21st, 2007 by Jonathan Trenn